Video description
A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:
● How Burger King managed to create the worst advertising campaign of 1985
● What Burger King shares with Pitbull, Scarface, and Marco Rubio
● Why Wendy's founder Dave Thomas called McLamore an "American original"
McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.
But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life-personal values, impacting the people around you, and juicy hamburgers.
Table of contents
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
- Chapter 28
- Chapter 29
- Chapter 30
- Chapter 31
Product information
- Title: The Burger King
- Author(s):
- Release date: April 2020
- Publisher(s): Tantor Media, Inc.
- ISBN: 9781541443716
You might also like
audiobook
Stop Complainers and Energy Drainers
Workplaces are demanding. Constant complainers take up resources, time and mental bandwidth. When you change your …
audiobook
Power Ambition Glory
Based on an extraordinary collaboration between Steve Forbes, chairman, CEO, and editor in chief of Forbes …
audiobook
The Origin of Capitalism
How did the dynamic economic system we know as capitalism develop among the peasants and lords …
audiobook
Tuesday Morning Coaching
From the author of the bestselling Monday Morning series--an instructive, inspiring story on rebooting your life …