Market expansion


1914 Henry Ford doubles his employees’ wages to $5 a day.

1947 US psychologist Alfred J. Marrow finds that productivity increases when employees are involved in decision making, and introduces the concept of participative management.

1957 Douglas McGregor publishes The Human Side of Enterprise, claiming that organizations thrive best by trusting staff to apply their creativity and ingenuity to the enterprise in which they work.

1993 Ricardo Semler of Brazil’s Semco writes Maverick!.

2011 Google is revealed to have the highest job satisfaction in the US high-tech sector; young “Googlers” are both employees and ...

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