RG

IN CONTEXT

FOCUS

Market leaders

KEY DATES

1780s British inventor Richard Arkwright devises a complete mechanized system for the production of yarn on an industrialized scale.

1860s US general Nathan Bedford Forrest claims the key to military success is “to get there first with the most men.”

1989 Dutch businessman Arie de Geus suggests that a company’s only sustainable competitive advantage is its ability to learn faster than its competitors.

1994 Al Ries and Jack Trout publish The 22 Immutable Laws of Marketing, in which they outline the advantages of being first to market.

Business logic often dictates: hold back; let someone else go first, incur the ...

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