December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Business strategy
KEY DATES
1776 UK economist Adam Smith introduces the concept of comparative advantage, where one party has the ability to produce a particular good or service at a lower marginal cost than another.
1960 US economist Theodore Levitt says that rather than finding a customer for their existing product, businesses should find out what customers want, and produce it for them.
1985 Michael Porter publishes Competitive Advantage.
2005 Professors W. Chan Kim and Renée Mauborgne recommend a “blue ocean” strategy for generating growth and profits, in which new demand is created in an uncontested market space.
Consumers have choice. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.