December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Focused marketing
KEY DATES
1920s The concept of market research emerges in the US.
1941 Robert K. Merton invents the idea of the focus group.
1953 Peter Drucker says the first step for any business is to ask: “Who is the customer?”
1970 US economist Milton Friedman puts forward the business model of shareholder maximization.
1998 Marketing professor Robert V. Kozinets coins the term “netnography” to refer to the theory of ethnography as applied to Internet users.
1990 US professor Gerald Zaltman develops the first neuromarketing technology, ZMET, to analyze consumers’ subconscious reactions to advertising imagery.
To be successful in a ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.