December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Strategic planning
KEY DATES
500 BCE The concept of “strategic planning” is first used in military campaigns in ancient Greece.
1920s Harvard Business School develops the Harvard Policy Model, one of the first strategic planning approaches to private businesses.
1965 Igor Ansoff’s Corporate strategy: an analytic approach to business policy for growth and expansion is the first book on corporate strategy.
1980 Michael Porter introduces his theory of competitive strategy.
1989–90 Concepts of core competence and strategic intent are developed by Gary Hamel and C. K. Prahalad.
First published in 1957 in the Harvard Business Review, Ansoff’s ...
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