December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Brand creation
KEY DATES
1850s During the industrial revolution products are mass-produced for the first time, so supply outstrips demand.
1880s and 90s In the US and Europe, brand names—including Coca-Cola, Kelloggs, and Kodak—become popular for promoting products.
1950s TVs become popular in the home, providing a new way for companies to send sales messages to the mass market.
2002 The average number of brands in a US supermarket is 32,000, compared to 20,000 in 1990.
2013 Brand advocates—members of the public who recommend products or services online—are estimated to number 60 million in the US alone.
Brands are how organizations make ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.