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RG

IN CONTEXT

FOCUS

Brand creation

KEY DATES

1850s During the industrial revolution products are mass-produced for the first time, so supply outstrips demand.

1880s and 90s In the US and Europe, brand names—including Coca-Cola, Kelloggs, and Kodak—become popular for promoting products.

1950s TVs become popular in the home, providing a new way for companies to send sales messages to the mass market.

2002 The average number of brands in a US supermarket is 32,000, compared to 20,000 in 1990.

2013 Brand advocates—members of the public who recommend products or services online—are estimated to number 60 million in the US alone.

Brands are how organizations make ...

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