December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Business ethics
KEY DATES
1985 Scientists announce that they have discovered a hole in the ozone layer.
1986 First use of the term “greenwash” in an essay by US environmental activist Jay Westerveld.
1990 By the 20th annniversary of Earth Day, a quarter of all new household products coming on to the US market are advertised as “recyclable,” “biodegradable,” “ozone friendly,” or “compostable.”
1992 The Federal Trade Commission, in association with the US Environmental Protection Agency, publishes “Guidelines for Environmental Marketing Claims.”
1999 The word “greenwash” enters the Oxford English Dictionary.
The notion of “greenwashing” emerged ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.