IN CONTEXT
Business ethics
1985 Scientists announce that they have discovered a hole in the ozone layer.
1986 First use of the term “greenwash” in an essay by US environmental activist Jay Westerveld.
1990 By the 20th annniversary of Earth Day, a quarter of all new household products coming on to the US market are advertised as “recyclable,” “biodegradable,” “ozone friendly,” or “compostable.”
1992 The Federal Trade Commission, in association with the US Environmental Protection Agency, publishes “Guidelines for Environmental Marketing Claims.”
1999 The word “greenwash” enters the Oxford English Dictionary.
The notion of “greenwashing” emerged ...
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