December 2014
Beginner
352 pages
13h 51m
English
Content preview from The Business Book
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IN CONTEXT
FOCUS
Word-of-mouth marketing
KEY DATES
Early 1970s US psychologist George Silverman pioneers the study of WOMM. He noted the persuasive power of peers within research groups testing new pharmaceutical products.
1976 UK biologist Richard Dawkins articulates how trends spread through a natural process of imitation.
1997 The spread of the webmail service Hotmail becomes one of the first examples of online viral marketing.
2012 Beverage manufacturer Red Bull sponsors Felix Baumgartner to make the highest-ever skydiving jump, which attracts 8 million views of the live feed on YouTube—a social-media record.
Although the catchphrase is contemporary, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.