The Business Case For E-Learning

Chapter 10. Certifications as a Branding Tool: Sponsoring a Certification Program

Key Take-Away

Sponsoring a certification program has more to do with a business strategy than with learning content. Learning content can be offered through training or communication tools, but creating a certification program is more about meeting a brand or support commitment to customers than it is about developing an exam that validates knowledge.

The most common use of certifications involves individuals completing association or vendor-based certifications to demonstrate their skills to employers or customers. Vendor-based certifications are those sponsored by manufacturers such as Cisco Systems. Association certifications, also referred to as neutral certifications, ...