6 To Summon the FutureDefining the Field and Deciding What to Teach
N. Lamar Reinsch, Jr.
I discovered business communication research in the library at Western Illinois University during the spring of 1977. I stumbled upon some issues of a periodical then called the Journal of Business Communication (Journal), published by an organization then calling itself the American Business Communication Association—today the Association for Business Communication (ABC). The Journal intrigued me because until that moment I hadn’t been sure that business communication was a thing.
I grew up on a cotton farm in West Texas. My paternal grandfather (the son of immigrants from Germany) had grown up northwest of Houston. In 1929, ...
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