Overview
The theory of social engagement and social presence endorses the design-to-society philosophy in business modeling. This chapter discusses the conceptual and functional perspectives of social marketing and focuses on design-to-society approach by describing the interactive path, business and society convergence, policy implications, and society-driven growth. The effects of social networks and collective communication on business modeling in the context of user-generated contents are addressed in this chapter. In addition, a discussion on the social impact of media communication on business and toward developing core competencies supplements the design-to-society concept. This chapter also illustrates the ...
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