Overview
Innovation, social engagement, and co-creation of customer-centric value is an integrated part of the modern business process. The business modeling today is motivated more by the social and customer value-related attributes than by the market competition. This chapter discusses business modeling process in the context of value-driven indicators. The double and triple helix effects on business modeling have been discussed in the chapter in the context of growing design market, design-to-society, and design-to-value philosophies. This chapter deliberates upon the changing issues concerning market competition and value creation strategies. In addition, three cases studies on Apple Inc., IKEA, and Hindustan Unilever ...
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