The Business Model Innovation Process

4 Preparing, organizing, and managing the process of business model innovation

DOI: 10.4324/9781003215097-5

The aim of this chapter is to cluster, link, and integrate previously discussed various business model research domains. The main aims are:

• To operationalize in more concrete detail the actual process of business model innovation.
• To clarify the main activities needed to be applied in each stage/gate of the innovation process, and through that:
• To provide guidelines for practitioners on how to prepare for, organize, and manage the process of business model innovation.

4.1 Introduction: put together a hard puzzle

Thus far, we discussed and clarified the business model research domain in small researchable pieces, portraying the process ...