Chapter 4
Connect: Business Model Innovation Is a Team Sport
Innovation is a team sport that requires collaboration, learning, and experimentation across silos, industry sectors, and disciplines. No one person, function, or organization has all the answers.
Principle 1. Catalyze Something Bigger Than Yourself
Business model innovation starts by realizing you are contributing to a movement that is bigger than you. It's global, self-organizing, and transformative. Lead by letting go. The first and most important step in the business model innovation process requires a change in perspective for both you and your organization. Looking through the lens of your current business model will most likely result in incremental changes at best. Business model innovation requires a different perspective. It requires a different set of lenses to examine new opportunities. It starts by realizing transformational opportunities are bigger than you and your organization. Business model innovation must be treated like an epoch journey with all the wide-eyed enthusiasm of a young child exploring new territory for the first time.
Business model innovation must be a strategic objective or it won't happen. One of my biggest pet peeves is setting strategy one tactic at a time. It drives me crazy to be surrounded by people and organizations that think if they just work hard enough and do more things that ...
