Chapter 5
Making resources work for your business
‘The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives.’
Alexander Osterwalder
Although business model analysis can begin anywhere, most managers and entrepreneurs start with resources. The resource structure is the most easily identified and concrete piece of the business model (Figure 5.1). Professional managers are used to thinking about resources as part of operational and strategic planning. The other perspectives ...
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