Chapter 7
Designing business models for value
‘Many startups … start focusing way too early on their business model, especially what their various sources of revenue will be, what their sales channels will be, and what their costs will be, and they leave the pesky matter of “the solution” – can they actually solve the target customer’s problem by discovering a solution that is valuable, usable and feasible – as a … task for later.’
Marty Cagan, Silicon Valley Product Group
Corporate strategy is about value compared to competitors. Business models are about absolute value. A viable business model generates value, full stop.
When we talk about the value dimension of business models, we are discussing the deep mechanisms and systems that underlie ...
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