Chapter 9
RTVN for pre-venture opportunities
‘What I tell founders is not to sweat the business model too much at first. The most important task at first is to build something people want. If you don’t do that, it won’t matter how clever your business model is.’
Paul Graham (co-founder of Viaweb and Y Combinator)
Business model analysis is used at organisations of every size and shape. But the business model really came into its own in the world of early stage venturing. Would-be entrepreneurs wanted an effective tool for explaining their vision. Financiers wanted a better framework than a business plan for evaluating risks and resource requirements.
At the very early stage, however, it is possible to do a lot of well-intentioned but useless ...
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