Chapter 10
The Lean Canvas for start-ups
‘It’s extremely hard to build a company with a product that everyone loves, is free and has no business model, and then to innovate a business model. I did that with Kazaa, had half a billion downloads but that wasn’t a sustainable business.’
Niklas Zennström (quoted in ‘Skype Founder Wants Startups to Show Him the Money’, Bloomberg Online, 30 September 2012
Many entrepreneurs and new business owners do not think about a business model at all. They see a problem, often from their own experience. They find or create a solution. They sell that solution to people and organisations with the same problem. You can read about an entertaining example of this, the Squatty Potty, in Squatty Potty Excursion ...
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