The Business Model Canvas for growth
âMoney, while clearly helpful in solving myriad problems, can often conceal a businessâs real flaws. It can also risk rigidifying a companyâs business model at the very moment it should be in âcustomer discoveryâ mode or iterating around market opportunities.â
Our focus in Chapter 11 is the framework that put business models in the spotlight. Alexander Osterwalder introduced the Business Model Canvas in his book, Business Model Generation. Osterwalderâs Business Model Canvas (OBMC), shown in Figure 11.1, reflects a practice-focused approach to building business models. It reflects how entrepreneurs use business ...
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