Chapter 13
The business model cycle
‘Newspapers with declining circulations can complain all they want about their readers and even say they have no taste. But you will still go out of business over time. A newspaper is not a public trust – it has a business model that either works or it doesn’t.’
Marc Andreessen
Business model creation and analysis might appear to be a one-time, linear activity.
The ‘business model’ we construct on paper is, at best, an approximation of what is actually desired or happening at the organisation. But ‘The map is not the territory.’
To paraphrase Reid Hoffman, the founder of LinkedIn, you need to live your business model in permanent beta. The business model that you capture on paper, whether RTV, Lean Canvas, ...
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