Chapter 15

Sustainable business models

‘[A sustainable business model] must be part of a sustainable society. It is not possible to be a sustainable business in an unsustainable economy. All business models rely on particular external conditions; to be called sustainable, those conditions must match with a thriving economy that is delivering social progress within environmental limits.’

David Bent, Forum for the Future

What does ‘sustainable’ or ‘sustainability’ mean in the context of business models?

In this chapter, we will explore the concept of a ‘sustainable business model’. We will show how you can choose to incorporate or ignore sustainability elements in your own ventures. Building sustainability into your business model is a

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