August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 3
Managing change
Another hurdle in business model innovation will be to overcome internal resistance. Only by doing so is it possible to implement an innovation successfully. Why do employees resist change so forcibly? The simple answer is that they are in fear of change. It’s not so much that people don’t want change per se, but it is more about the fact that people are afraid of the uncertainty associated with change. As these concerns are often not fully addressed in organisations, people are reacting with resistance to change. And this is why we still see so many incumbents struggling with change, especially in the context of business model innovation as this change affects the entire organisation. According to annual surveys ...
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