Chapter 2

Affiliation

Your success is my success

A computer tablet connected to a factory and a boxed product projected out of the tablet screen indicates the passage of products from factory to customers.

The pattern

In the Affiliation business model, the company’s focus lies in supporting other parties to market products in order to benefit from successful transactions. With this, the company gains access to a diversified customer base without additional sales and marketing efforts. Affiliates usually operate on the basis of some form of pay-per-sale or pay-per-display system, and generally online. A website publisher may, for instance, act as an affiliate by including another company’s banner ads on its website in return for commission on ‘clicks’ or ‘impressions’. In other cases, affiliates ...

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