Chapter 5

Barter

Tit for tat

A man and a woman standing opposite to each other, with their thumbs-up, around two circular arrows. A cylindrical product from the man’s side is seen coming toward the woman and a boxed product is seen going towards the man.

The pattern

The term ‘Barter’ describes a business model in which products or services are exchanged between people or organisations for products or services in kind. The exchange relies solely on goods or services, without the involvement of money (VALUE?). While similar to sponsorship, as a business model Barter goes beyond the mere promotion and financial support of third parties, to take on a form of marketing. The external partners are actively engaged in the value creation process. An example is Google, which provides free directory assistance in order to improve its voice recognition technology. Another ...

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