Chapter 9

Crowdsourcing

Exploiting swarm intelligence

Loudspeakers on top of a building with question mark vectors. People from various directions are seen entering the building.

The pattern

Crowdsourcing is the technique of outsourcing specific tasks to external actors, who typically learn about assignments by way of an open call (HOW?). The aim of Crowdsourcing is to extend the company’s sources of innovation and knowledge, and to open up possibilities to develop cheaper and more effective solutions (VALUE?). Crowdsourcing tasks may encompass a range of assignments, such as the generation of innovative ideas or the solving of specific problems.

Crowdsourcing is also eminently suited to discovering more about customer wishes and preferences for future products ...

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