August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 9
Crowdsourcing
Exploiting swarm intelligence
The pattern
Crowdsourcing is the technique of outsourcing specific tasks to external actors, who typically learn about assignments by way of an open call (HOW?). The aim of Crowdsourcing is to extend the company’s sources of innovation and knowledge, and to open up possibilities to develop cheaper and more effective solutions (VALUE?). Crowdsourcing tasks may encompass a range of assignments, such as the generation of innovative ideas or the solving of specific problems.
Crowdsourcing is also eminently suited to discovering more about customer wishes and preferences for future products ...
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