Skip to Content
The Business Model Navigator, 2nd Edition
book

The Business Model Navigator, 2nd Edition

by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
August 2020
Intermediate to advanced
425 pages
11h 12m
English
Pearson Education
Content preview from The Business Model Navigator, 2nd Edition

Chapter 15

Flat Rate

‘All you can eat’ – unlimited consumption at a fixed price

An alarm clock kept on the table, coiled by wire of a telephone receiver. The clock’s only hand shown is also coiled by the wire. A circular callout pointing to the other end of the receiver is marked with the infinity symbol.

The pattern

With this business model, customers purchase a service or a product for a lump sum and then use it as much as they wish. The main advantage for them is unlimited consumption with full control of their costs (WHAT?). It remains financially sound for the business too, if customers who exceed the normal rates of use are balanced out by those who use the service only sparingly (VALUE?). In a few cases, companies have to set upper limits of consumption in order to protect themselves from exorbitant costs, and while this goes against the basic principle ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Business Model Navigator, 3rd Edition

The Business Model Navigator, 3rd Edition

Oliver Gassmann, Karolin Frankenberger

Publisher Resources

ISBN: 9781292327143