August 2020
Intermediate to advanced
425 pages
11h 12m
English
‘All you can eat’ – unlimited consumption at a fixed price

With this business model, customers purchase a service or a product for a lump sum and then use it as much as they wish. The main advantage for them is unlimited consumption with full control of their costs (WHAT?). It remains financially sound for the business too, if customers who exceed the normal rates of use are balanced out by those who use the service only sparingly (VALUE?). In a few cases, companies have to set upper limits of consumption in order to protect themselves from exorbitant costs, and while this goes against the basic principle ...
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