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The Business Model Navigator, 2nd Edition
book

The Business Model Navigator, 2nd Edition

by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
August 2020
Intermediate to advanced
425 pages
11h 12m
English
Pearson Education
Content preview from The Business Model Navigator, 2nd Edition

Chapter 16

Fractional Ownership

Timeshare makes for efficient usage

A house, swimming pool with a recliner and a retail store on a bright sunny day. A circle runs across all three in the midway section.

The pattern

In the case of Fractional Ownership, customers purchase only a part of an asset rather than its entirety. Thus, customers have to pay only a fraction of the full price. This gives them the possibility of purchasing products or services that they otherwise might not be able to afford (WHAT?). Fractional Ownership is usually implemented in the form of an association, where each buyer receives a certain amount of access based on the percentage of ownership. Typically, a company will oversee the maintenance of the asset as well as the rules and regulations governing ...

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Publisher Resources

ISBN: 9781292327143