August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 19
From Push to Pull
Customers create a value vortex
The pattern
Most people are aware of the shift from a vendors’ to a buyers’ market and the corresponding need for change towards demand-driven selling, but the challenge remains of how to adapt to these findings with a proper business model. The From Push to Pull pattern focuses on the ‘customer is king’ paradigm, making it central to all decisions within the enterprise, be they related to research and innovation, new product development, production, logistics or distribution (WHAT?, HOW?).
Figuratively speaking, we may imagine the customer pulling on a long rope that sets all ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.