August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 21
Hidden Revenue
Seeking alternative sources
The pattern
In the Hidden Revenue pattern, the logic that a business has to rely exclusively on the sale of products or services is abandoned. Instead, the primary source of revenue is derived from a third party, who cross-finances the attractive free or low-priced offerings made to customers (WHAT?, HOW?, VALUE?). A common application of this model is to integrate advertisements into the offering, thereby attracting customers to the advertisers who fund it (WHO?). The chief advantage of working with the Hidden Revenue pattern is that it accesses an alternative source of income that ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.