August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 27
Lock-In
Forcing loyalty with high switching costs
The pattern
In this business model, customers are ‘locked in’ to a vendor’s world of products and services in such a way that changing to another provider would incur substantial costs or penalties. It should be noted that, in this context, the term ‘costs’ does not refer to monetary costs alone: the time needed to switch to a new option and learn how to use it may be just as relevant for some customers.
Customers can be tied down to a company through various means. They may, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.