29 Make More of It

Chapter 29

Make More of It

Multiply competencies outside your core business

Several rolled chart papers kept in a factory. A signboard next to the factory reads: Ideas, half dollar; Patents: 1 dollar.

The pattern

In the Make More of It business model, a company’s know-how or other resources are offered to outside companies in addition to being used in-house. In this manner, ‘slack’ resources help to add revenue on top of the core value proposition’s returns. In effect, the know-how and resources are sold to third parties as a service (WHAT?, HOW?). Accumulated specialist knowledge and spare capacities can be monetised (VALUE?) and new expertise built up, all of which can be used to further improve internal processes and revitalise ...

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