August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 39
Razor and Blade
Bait and hook
The pattern
In the Razor and Blade business model, the basic product is offered at a bargain price below cost, or even for free. Additional products that customers need in order to use the basic product, on the other hand, are high-priced and so become responsible for generating most of the revenues (WHAT?, VALUE?). This simple yet ingenious business logic is also known as the ‘bait and hook’ method. The principal idea of the pattern is to win the customers’ loyalty by lowering the barriers for purchasing the basic product (WHAT?). Money will start coming in once the customers purchase complementary ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.