August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 42
Reverse Engineering
Taking lessons from competitors
The pattern
In the Reverse Engineering business model, an existing technology or competitor’s product is analysed, and the information obtained is used to develop a similar or compatible product (HOW?). Since this requires little investment in research and development, the products can be offered at a lower price than their market equivalents (VALUE?). Reverse Engineering is not limited to products or services: for example, it can also be applied to whole business models, when competitors’ value chains are analysed, and their principles applied in the focal company.
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.