Chapter 49

Supermarket

Large selection under one roof

A supermarket shelf with two levels, stocked with food packets, milk bottles, beverage cans and cookie cases. A man is pushing a shopping cart loaded with items in the top shelf, while a woman shopper seen doing the same in the second shelf.

The pattern

In the Supermarket business model, a company sells a variety of readily available products and accessories all under one roof (WHAT?). The consciously wide range of products made available satisfies most customers’ desires and generates considerable demand (VALUE?). Prices are generally kept low to draw in customers, while economies of scope yield advantages to the company in terms of efficiency and product diversification (HOW?, VALUE?). Supermarkets are popular because customers typically like to be able to get everything they want or need under one roof (WHAT?).

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