August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 49
Supermarket
Large selection under one roof
The pattern
In the Supermarket business model, a company sells a variety of readily available products and accessories all under one roof (WHAT?). The consciously wide range of products made available satisfies most customers’ desires and generates considerable demand (VALUE?). Prices are generally kept low to draw in customers, while economies of scope yield advantages to the company in terms of efficiency and product diversification (HOW?, VALUE?). Supermarkets are popular because customers typically like to be able to get everything they want or need under one roof (WHAT?).
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