August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 50
Target the Poor
Customers at the bottom of the pyramid
The pattern
Target the Poor specifically addresses people in the lowest-income countries at the base of the economic pyramid (WHO?), who would benefit from access to affordable products and services. Generally, this comprises people earning US $2,000 or less per year (corrected for purchasing power), but the figure will vary according to the classification scheme used. Despite their relatively low purchasing power, these customers offer enormous sales potential, given that over half the world’s population belongs to this customer group (VALUE?).
A business model will normally ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.