Chapter 51

Trash to Cash

Creating value out of rubbish

A pair of shoes; whose soles seem to have been cut out of a used tyre shown rolling next to them. The gap created by the sole cut out can be seen from the outside of the tyre.

The pattern

The Trash to Cash pattern builds on the idea of recycling and reusing old materials. Used products are collected and either sold in other parts of the world or transformed into new products. The profit scheme is based on a low or zero purchase price, so that resource costs for a company adopting this model are usually eliminated (HOW?). Customers receive refined products that leave a lasting impression and that can be bought with a good conscience (WHAT?). With all this, Trash to Cash results in a win–win situation for both the supplier and the manufacturer: the former’s ...

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