August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Chapter 52
Two-Sided Market
Attracting indirect network effects
The pattern
Two-Sided Markets facilitate interaction between two complementary groups for mutual benefit via an intermediary or a platform. For example, recruitment websites link jobseekers and recruiters, while a search engine attracts both users and advertisers (WHO?). Central to the concept are so-called ‘indirect network effects’: the more people from one group use the platform, the more attractive it becomes to people in the other group. This works in both directions (WHAT?). The main challenge in operating such a platform is to steer the two customer groups in such a ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.