Chapter 57

Virtualisation

Flying to the cloud & co.

A computer screen shows a cursor dragging a t-shirt from an open briefcase in the right pane to the left of the screen. Other items displayed in the left pane are a t-shirt, a boxer short and a pair of socks. A digital counter at the top right of the screen reads ’01, 00, 02.’

The pattern

The digitalisation of many aspects of our lives has enabled the use of an increasingly popular business model pattern building on decreasing server costs and always-connected Internet access: Virtualisation. Describing the imitation of a traditionally physical process in a virtual environment (HOW?), the advantage for the customer is the ability to interact with the respective value-creating process from any location or device (WHAT?). Bringing their offerings to intangible spheres (e.g. digital) provides additional opportunities for service expansion (e.g. storage upgrades, ...

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