The 55+ models at a glance

The 55+ models at a glance

Model number  Business model pattern  Innovated business model components  Exemplary companies  Pattern description 
1 Add-On What Value Ryanair (1985), SAP (1992), Sega (1998), Bosch (1999), Tesla (2003) The core offering is priced competitively, but there are numerous extras that drive the final price up. In the end, the customer pays more than he or she initially assumed. Customers benefit from a variable offer, which they can adapt to their specific needs.
2 Affiliation How Value Cybererotica (1994), Amazon Store (1995), Pinterest (2010), Wirecutter (2011) The focus lies on supporting others to sell products and directly benefiting from successful transactions. Affiliates ...

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