The 55+ models at a glance
| Model number | Business model pattern | Innovated business model components | Exemplary companies | Pattern description |
| 1 | Add-On | What Value | Ryanair (1985), SAP (1992), Sega (1998), Bosch (1999), Tesla (2003) | The core offering is priced competitively, but there are numerous extras that drive the final price up. In the end, the customer pays more than he or she initially assumed. Customers benefit from a variable offer, which they can adapt to their specific needs. |
| 2 | Affiliation | How Value | Cybererotica (1994), Amazon Store (1995), Pinterest (2010), Wirecutter (2011) | The focus lies on supporting others to sell products and directly benefiting from successful transactions. Affiliates usually profit from some kind ... |
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