Further reading
Should you be interested in reading more about business models, we can recommend the following literature. As mentioned before, practitioners will find our most recent publications and some helpful tools on our homepage: www.bmilab.com. The list here includes practitioner-oriented texts and academic literature, classified by business model pattern. We hope they serve as a useful starting point for more in-depth study of the subject.
Add-On/No Frills
Casadesus-Masanell, R., Ricart, J. E. (2011). How to design a winning business model. Harvard Business Review, 89(1/2), 100–107.
Casadesus-Masanell, R., Tarziján, J. (2012). When one business model isn’t enough. Harvard Business Review, 90(1/2), 132–137.
Iveroth, E., Westelius, ...
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