August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Further reading
Should you be interested in reading more about business models, we can recommend the following literature. As mentioned before, practitioners will find our most recent publications and some helpful tools on our homepage: www.bmilab.com. The list here includes practitioner-oriented texts and academic literature, classified by business model pattern. We hope they serve as a useful starting point for more in-depth study of the subject.
Add-On/No Frills
Casadesus-Masanell, R., Ricart, J. E. (2011). How to design a winning business model. Harvard Business Review, 89(1/2), 100–107.
Casadesus-Masanell, R., Tarziján, J. (2012). When one business model isn’t enough. Harvard Business Review, 90(1/2), 132–137.
Iveroth, E., Westelius, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.