The Business Model Navigator, 2nd Edition

Introduction

A decade after we started to explore business model innovation, there is no more need to promote the concept. The Business Model Navigator has been sold worldwide, translated into dozens of languages and – most importantly – successfully applied in hundreds of companies. The big success of our method and business model patterns motivated us to update and further develop the concept to revolutionise businesses.

Almost all revolutionary business model innovations of the last 50 years have come from the United States, and this does credit to the spirited and enterprising American nature. Inspired by our own research, we began to dream of developing a method for business model innovation. Every engineer’s studies include established ...