August 2020
Intermediate to advanced
425 pages
11h 12m
English
book
The Business Model Navigator, 2nd Edition
by Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Content preview from The Business Model Navigator, 2nd Edition
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Introduction
A decade after we started to explore business model innovation, there is no more need to promote the concept. The Business Model Navigator has been sold worldwide, translated into dozens of languages and – most importantly – successfully applied in hundreds of companies. The big success of our method and business model patterns motivated us to update and further develop the concept to revolutionise businesses.
Almost all revolutionary business model innovations of the last 50 years have come from the United States, and this does credit to the spirited and enterprising American nature. Inspired by our own research, we began to dream of developing a method for business model innovation. Every engineer’s studies include established ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.