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The Business of Choice: Marketing to Consumers’ Instincts by Matthew Willcox

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Publisher: Paul Boger Editor-in-Chief: Amy Neidlinger Acquisitions Editor: Charlotte Maiorana Operations Specialist: Jodi Kemper Cover Designer: Chuti Prasertsith Managing Editor: Kristy Hart Project Editor: Elaine Wiley Copy Editor: Paula Lowell Proofreader: Kathy Ruiz Indexer: Tim Wright Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig

© 2015 by Matthew Willcox

Upper Saddle River, New Jersey 07458

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