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The Business of Media Distribution by Chris Simpson, Jeff Ulin

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CHAPTER 7

Internet Distribution, Downloads, and On-demand Streaming — A New Paradigm

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The years 2006–2008 will be viewed historically as revolutionizing how consumers watched, accessed, and paid for video-based content. The explosion of video on the Web came about suddenly, fulfilling the promise of what many envisioned almost a decade earlier before the .com bust. Much of the change was enabled by technology, such as widely adopted DRM solutions, increased broadband penetration, and the advent of video-capable iPods and then iPhones. For the technology to ...

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