CHAPTER 8
Ancillary Revenues: Merchandising, Video Games, Hotels, Transactional Video-on- demand, Airlines, and Other Markets
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This chapter combines a bit of a hodgepodge of revenue streams, but that is because an intellectual property asset, by its divisible and malleable nature, lends itself to being exploited via endless permutations, associated with a dizzying array of physical products, and distributed by any platform capable of attracting eyeballs. Given this open ended sandbox to bring in additional dollars, in exceptional cases revenues from so-called ...
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