The Business of Digital Publishing

14

Futurising publishing structures

Throughout the book we have seen how the digital environment has created huge challenges for publishers. Many commentators have concluded that publishers will need to reconfigure their traditional activities in order to face these challenges effectively. This final chapter looks at:

1. The changing elements of the value chain
2. Reorganising publishing structures in the specialist sector
3. Predicting change in the trade sector

Introduction

The development of the digital environment for publishing has brought about many changes for publishing, whether reorganising the production process around the digital workflow and asset management systems or reconfiguring the activity of a marketing department to integrate social ...