The Business of Conferences

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The conference business andits market demand____________________________________________

The aims of this chapter are

1. 1  To define the term ‘conference’ and consider the reasons why conferences take place.
2. 2  To identify and classify the major demand generators for the conference business, into two principal categories: Corporate and Association.
3. 3  To consider the corporate market in terms of its principal components together with the organizational aspects of the conference booking process for corporate businesses.
4. 4  To consider the association market in terms of its principal components together with organizational aspects of the conference booking process for associations.
5. 5  To ...