Chapter 2Evaluation and Future Impact of a Metaverse in Business

Shaik Nouman, Shiva Lagishetty, and Pulivendula Preethi Reddy

Woxsen University, Hyderabad, Telangana, India

Channabasava Chola

College of Electronics and Information, Kyung Hee

University, Suwon-si, Republic of Korea

DOI: 10.4324/b23404-2

2.1 Introduction and the Potential Impact of the Metaverse

The metaverse is a digital environment that integrates immersive technologies such as augmented reality (AR), virtual reality (VR), and blockchain to create a three-dimensional (3D) environment that anybody with an internet connection may explore. While it is still in its early stages, the metaverse has the potential to have a substantial impact on business in a variety of ways, from ...

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