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The Business of Being the Best: Inside The World of Go-Getters and Game Changers by Molly Fletcher

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Chapter 7

Build a Personal Brand

Good, better, best. Never rest until good be better and better best.

—Mother Goose

Being the best at what we do, no matter what that may be, is a goal we all work toward. We can always improve and always strive to be better. The best work diligently and meticulously to ensure that they are constantly reinventing themselves. They carry a unique position in life and strive to preserve their exceptional and inimitable qualities. Each of us has a unique set of skills and characteristics that we share with no one else. Sure, we may have commonalities with others, but our entire makeup is unlike anyone else's. These qualities are like fingerprints. We each have them, but they are completely different from person to ...

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