Let’s start with some nouns and brief definitions. First we have ‘organization’ as there isn’t much sense to this topic without it, and then descriptions of parties that surround it:
- Organization – an organized group of people with a particular purpose
- Stakeholder – a person or organization with an interest or concern in our organization or something our organization is involved in
- Competitor – an organization with objectives that clash with our own either directly (e.g. fly with us not them) or indirectly (e.g. don’t fly, video conference instead).
Taking a step down into ‘organization’ we find:
- For-profit – primary motivation is to make and distribute surplus funds to owners
- Non-profit – primary motivation is not financial but to achieve some other ends; have a controlling board rather than owners
- Public – primary motivation set by the state and under the operational control of the state.
And, as it has appeared three times above:
- Motivation – reason(s) for acting or behaving in a particular way.
Taking a step down into ‘stakeholder’ we find the normal array:
- Customer – a person or organization that buys goods or services (where ‘buys’ includes paying with one’s attention or time, and includes ‘consumer’).
- Prospect – a person or organization regarded as a potential customer
- Client – a person or organization under the care of another
- Partner – a person or company of importance to an organization in achieving its objectives (e.g. supplier, reseller, ...